Privacy Policy

Last updated: August 2026

Information We Collect

We collect only the information necessary to fulfill your orders and improve your shopping experience:

• Order & Contact Details: Name, shipping address, billing address, email address, and phone number provided during checkout.
• Payment Information: Payment confirmation and transaction identifiers. All transactions are handled directly through encrypted, PCI-compliant payment providers (Shopify Payments, Apple Pay, Google Pay). We never store or see your raw payment card details.
• Device & Usage Data: IP address, browser type, device details, and browsing interactions (pages viewed, cart actions) captured via essential and analytical cookies.
• Customer Support: Any information or correspondence you provide when contacting our support team.

How We Use Your Information

We process your data based on legitimate business interests and contract fulfillment:

• Order Fulfillment: Processing payments, managing inventory, preparing orders, and shipping products to your delivery address.
• Customer Support: Resolving order inquiries, handling returns or exchanges, and providing delivery tracking updates.
• Fraud Prevention & Security: Authenticating transactions and protecting our store against fraudulent activity.
• Marketing & Communications: Delivering relevant product releases and promotional ads via Meta or email if you have opted in. You can opt out at any time.

Third-Party Disclosures & Platforms

We do not sell your personal data. We share relevant data only with vetted service providers essential to running our store:

• Shopify: Our e-commerce platform that powers store operations, product listings, and secure checkout infrastructure.
• Payment & Logistics Partners: Payment gateways (Shopify Payments, Apple/Google Pay) and courier services to process payments and deliver parcels.
• Analytics & Advertising Networks: Analytics tools and ad platforms to evaluate storefront performance and optimize ad delivery.

Cookies & Tracking Technologies

Our store uses cookies to deliver core site functionality and analyze performance:

• Functional: Essential for cart sessions, size selection persistence, and secure checkout routing.
• Analytics: Measures traffic volume, page load speeds, and visitor paths to help improve the site.
• Marketing: Coordinates conversion attribution to measure ad campaign efficiency.

You can manage your cookie preferences at any time via the consent banner on our site.

Security & Data Retention

Protection: All storefront and checkout traffic is secured via end-to-end SSL/TLS encryption.

Retention: We retain order records only for as long as necessary to fulfill purchases, handle customer service or return requests, and satisfy UK statutory tax and accounting requirements. Once no longer required, data is securely removed or anonymised.

Your Rights Under UK GDPR

As a customer in the UK/EEA, you have statutory rights regarding your personal data, including:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete records.
• Erasure: The right to request deletion of your personal data ("Right to be Forgotten"), subject to mandatory legal record-keeping requirements.
• Opt-Out: The right to withdraw consent for direct marketing and tracking cookies at any time.

To exercise any of these rights, contact us at contact@upsilionlondon.com

Age Restrictions

Our services are intended for individuals of legal purchasing age. We do not knowingly collect personal information from individuals under the age of 16.

Policy Updates

We may update this policy periodically to reflect changes in our store operations or statutory regulations. Any updates will be published directly on this page with a revised date.